THAT'S UNCANNY: a correlation between the consumer-whorticulture and sensory overload

Colour, in its diversity, seem to come together in a flurry of waves. In this hectic era of glamour, riches, and celebrities, advertisements seem endless and only natural. We as humans are burdened with sensory overload of flashing images and the seemingly soothing colour compositions that desperately seek our attention. At work, school, and even public urinals, we are constantly bombarded with product placements that we simply don't need. Where does all this lead to? Perhaps we should soak this industry in with a different mindset. The logic behind this notion of a "selling point" is to catch the viewer's attention with utmost curiosity. Rather than knocking on the viewer's door, the commercialization of any consumer product should come about in a manner that WE, the consumers, learn to knock on the industry's door. To want is to buy, and to truly and honestly want something- not because the television told you so, not because your friends told you so, and most important of all, not because you have been convinced after watching an infomercial specifically engineered to attack your lack of self-identity, sex appeal or various other insecurities- that is when a product truly means something.